Inspired to be Better in 2016 (story 3 of 6)

This is the third of six stories in six days about PURE PHYSIQUE clients that inspired us by their results in 2015. Some were new clients, some had been around a while and one we never even saw in person!

Doug Schur

The Greek historian, Herodotus, once said, “He is the best man who, when making his plans, fears and reflects on everything that can happen to him, but in the moment of action is bold.”

A while back I planted a small seed in Doug Schur’s head. “Hey Doug, you should consider doing a natural bodybuilding show!” I told him. I explained what it entailed as far as training and nutrition went, and held out on telling him he’d have to dawn Speedo like posing trunks.

After a few nudges and bunch of questions from Doug he made the commitment to do it. But Doug’s is not a story of immediate success. His is a story of perseverance to make his bold endeavor a reality.

It took a year-and-a-half but in June of 2015 Doug finally hit the stage...and then again in August!


If you ask Doug, competing was never a consideration. His family and friends laughed when he told them what he was going to do. But the joke was on everyone else.

He absorbed their skepticism. Faced his own uncertainty. Went into action, and came out the other side a legitimate bodybuilder. Best of all, it’s become something that he will continue to pursue. And as he pursues he’ll continue to improve.

You just never know what you can achieve until you make a bold decision and take bold action.